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Popular online dating services. Usually do not niche that is mislead customers

Note: This advice is provided by the CAP Executive about non-broadcast marketing. It generally does not represent advice that is legal. It generally does not bind CAP, CAP advisory panels or the Advertising guidelines Authority.

Modern times have observed a proliferation of online dating sites, and inevitably there has been a wide range of complaints into the ASA about marketing of these services. Below we’ve highlighted some key problems to note whenever advertising online dating services.

Individuals are usually trying to find those who share their views and values; advertisers must not make the most of this by implying that websites are just available to groups that are specific individuals with particular passions if they’re maybe perhaps not.