Month or two ago, I became with this dating app called Hinge (you guessed it right вЂ” for the noble function of вЂresearchвЂ™). While navigating through Hinge, or in other words while researching the application, i discovered some super smart UX flows that actually led us to engage more & more with Hinge.
A bit about dating in general before we get into the specifics of these UX flows in Hinge, letвЂ™s talk. As well as that, letвЂ™s do a fast exercise that is mental. Imagine youвЂ™re standing in a bar and thereвЂ™s a really hot individual on one other part for the area who youвЂ™d actually want to pursue. For the reason that brief minute, how will you feel? Would you confidently walk up to them, or can you stay here frozen never truly making a move. Once I visualize myself in identical situation, right hereвЂ™s the way I feel:
And a lot of such WORRIES!
Walking as much as someone to out ask them is hard вЂ” thereвЂ™s fear of rejection
Getting rejected is harder вЂ” thereвЂ™s concern with bumping into them once again and achieving your ego trampled
And bumping into somebody into the supermarket the following morning you down previous night in the bar is hardest вЂ” hereвЂ™s fear of being recognized, mocked, or introduced as вЂњthe guy I rejected last nightвЂќ to her friend after they let
YouвЂ™re now sitting into the comfort of the sofa. No more must you walk up to somebody.